This medicinal shrub has the Latin name Helichrysum italicum, derived from the Greek words “helios” – the sun and “chrysos” – gold.
In the cosmetics industry, it is better known as immortelle. The plant has earned the name of “Immortal Flower” because its florets retain vivid golden yellow appearance even when dried.
The aroma of immortelle combines the scent of honey with the hints of hay and rose.
The plant’s usage for medicinal purposes goes back to the Ancient Greece.